From spheres to gears to sparkles to spheres again: designers of AI-based brands and features walk a fine line between relatability, conveying functionality and creating a vision of the future
Generative AI features are popping up everywhere behind a sparkles icon ✨. Magic fairy dust! Joy and excitement! ✨✨Vibes ✨✨! Sparkles are adaptable and can be combined with icons representing the actual function of the tool, whether that’s search or image replacement. They’re friendly and shiny new. They also emerge from a long visual history of representing artificial intelligence and automation seeking to balance conveying functionality, making tools relatable and shaping visions for the future. All while hiding the human labor that fuels them.
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